Applying Strategic Marketing for Professional Services

Applying Strategic Marketing for Professional Services

Strategic Marketing is now essential for professional services with the many new ways in which competition can affect business. Having a competitive advantage can help with winning further business and commanding higher fees. Ultimately you can further increase the value of your firm.

Utilising Strategic Marketing can help to increase efficiency across all business operations, with it being simply defined as the use of marketing disciplines to achieve organisational goals by developing and maintaining a sustainable advantage.

A marketing plan should document your strategy and its associated tactics with your marketing management resulting in the implementing of your plan and delivering your strategy at the tactical level. 

It is essential that your marketing plan details more than a simple list of activities and costs. It must show the overall strategy that ties these activities to their growth objectives. Further, systematic research must be done to ensure that there is concrete knowledge as to why consumers choose you over your competitors. 

Applying strategic marketing correctly can positively affect growth stretching across priorities, people, and policies.

10 Steps to Streamlined Marketing Success

  1. Understand the business situation your firm is facing
  2. Research and understand your target clients
  3. Position your brand in the marketplac
  4. Define and refine your service offerings
  5. Identify the marketing techniques that will be utilised
  6. Understand what key metrics you will measure and why
  7. Streamline your marketing business development & sales processes
  8. Identify the new tools, skills and infrastructure necessary
  9. Document your operational schedule and budget
  10. Measure, Review, Repeat

3 Modern Marketing Strategies for Further Growth

360˚ Marketing

Being present everywhere potential clients may look for help is now the foundation of most marketing strategies, however the ways in which clients look has changed, with many now looking online. Research shows that using a balance of both traditional offline and online digital marketing techniques helps greatly in increasing growth and profits faster than only applying traditional marketing strategies. So, no matter the professional service industry, always consider the probability of your consumers operating online.

Sub Branding

While common in other industries, the marketing strategy of sub-branding is now gaining involvement in professional services. Targeting new market segments can often worry firms, with the perceived risk of diluting brand positioning to do so. However, an increasing number of firms are now developing separate brands devoted to their new market segment. The brands often have some sort of relationship to the parent brand to keep familiarity.

Marketing Automation

Technology has drastically changed the marketing playing field with many firms having access to a rapidly growing set of tools that can automate large parts of the marketing process. The challenge here for much of professional services marketing is to balance the need to remain billable with the need for personal attention to business development. Marketing Automation looks to address that challenge. With the help of correct planning and preparation, the lead generation and nurturing process can be mostly automated. Ultimately, changing everything, including the professional’s role in the business development process. Marketing is now transitioning from a traditionally individual event to a team sport.
Technology has drastically changed the marketing playing field with many firms having access to a rapidly growing set of tools that can automate large parts of the marketing process. The challenge here for much of professional services marketing is to balance the need to remain billable with the need for personal attention to business development.

For further information on how we can help with executing and maintaining a streamlined Marketing Strategy for your firm, please click the button to learn more and speak with us.

Let's Talk
Close Menu